Web Survey Bibliography
Pictures used to supplement survey questions can systematically influence the answers obtained. Respondents react to the content of the image, giving higher-frequency reports when pictures of high-frequency events are shown and lower-frequency reports when pictures of low-frequency events are shown. The effects of pictures on responses are similar to those of verbal instructions (i.e., they produce an assimilation effect). Our results show that verbal and visual language both have independent effects as well as interact with each other. Verbal instructions have stronger effects than the visual effects produced by pictures, however, and can be used to counteract the visual context effects. We find that respondents pay more attention to verbal instruction when the verbal and visual cues are inconsistent with each other. This article provides evidence for a hierarchy of features that respondents attend to, with verbal language taking precedence over visual cues like pictures. Effective question writing, with verbal instructions making the question clear to respondents, reduces visual context effects. We found little evidence that conditions with pictures were evaluated better than conditions without pictures.
Journal Homepage (abstract) / (full text)
Web survey bibliography - Toepoel, V. (27)
- Using experts’ consensus (the Delphi method) to evaluate weighting techniques in web surveys not...; 2017; Toepoel, V.; Emerson, H.
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Doing Surveys Online ; 2016; Toepoel, V.
- The Effects of Adding a Mobile-Compatible Design to the American Life Panel; 2015; Toepoel, V.; Lugtig, P. J.; Amin, A.
- Higher Item Nonresponse Rates Caused by Slider Scales in Web Surveys; 2015; Toepoel, V.; Funke, F.
- Coding Surveys on their Item Characteristics: Reliability Diagnostics; 2015; Bais, F.; Schouten, B.; Toepoel, V.
- Investigating Response Quality in Mobile and Desktop Surveys: A Comparison of Radio Buttons, Visual...; 2014; Toepoel, V.; Funke, F.
- Informing panel members about study results; 2014; Scherpenzeel, A., Toepoel, V.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Panel Conditioning in Difficult Attitudinal Questions; 2013; Binswanger, J., Schunk, D., Toepoel, V.
- Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top...; 2013; Toepoel, V., Lugtig, P. J.
- Effects of Incentives in Surveys; 2012; Toepoel, V.
- Building Your Own Online Panel Via E-Mail and Other Digital Media; 2012; Toepoel, V.
- Recruiting A Probability Sample For An Online Panel: Effects Of Contact Mode, Incentives, And Information...; 2012; Scherpenzeel, A., Toepoel, V.
- How Visual Design Affects the Interpretability of Survey Questions; 2011; Toepoel, V., Dillman, D. A.
- Panel Recruitment via Facebook; 2011; Toepoel, V.
- Nonparametric Tests of Panel Conditioning and Attrition Bias in Panel Surveys; 2011; Das, M., Toepoel, V., van Soest, A.
- Response Quantity, Response Quality, and Costs of Building an Online Panel via Social Contacts.; 2011; Toepoel, V.
- Can Verbal Instructions Counteract Visual Context Effects in Web Surveys?; 2011; Toepoel, V., Couper, M. P.
- Words, Numbers and Visual Heuristics in Web Surveys: Is There a Hierarchy of Importance?; 2009; Toepoel, V., Dillman, D. A.
- Pictures in Web Surveys; 2009; Toepoel, V., Couper, M. P.
- Panel Conditioning in Web Surveys: A Comparison between Trained and Fresh Respondents; 2009; Toepoel, V., Das, M., van Soest, A.
- Visual Heuristics and Answer Formats in Rating Scales; 2009; Toepoel, V. Dillman, D. A.
- Design effects in web surveys: comparing trained and fresh respondents; 2008; Toepoel, V., Das, M., van Soest, A.
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.